Philip Morris Wow Story
Venue?
Art-factory “Mechanics”, Kharkiv
Date?
January 8, 2020

Project description

WOW STORY is a story of success similar to a garland of Christmas lights consisting of bright personal stories of the employees. The venue was split into two locations: a business & dinner one and an entertainment one. Business location featured two stages, each of them had a dynamic line made of LED-lamps and LED kinetic balls over it. LED-lamps made up a sign WOW whereas the kinetic balls acted as a connection line between two stages. The entertainment location was filled with interactive activities and photo zones. Headliner stage was covered with a giant New Year gift box decorated with a ribbon; the gift was made from light-emitting diode displays. As soon as the gift was lifted, it unveiled its content, the main twist of the evening, which turned out to be the concert of the headliner “DZIDZIO”.
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Kharkiv
Kyiv
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